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Iconic surf brands pair up to celebrate fun in the sun with special merchandise and events
Two iconic surf lifestyle brands, Surf Ohio and Pacifico Beer, announced a co-branding agreement today in conjunction with the official launch of Surf Ohio’s 40th anniversary celebration.
Surf Ohio, founded by creator Ron Kaplan while at Ohio University after the Great Blizzard of 1978, has grown from spawning a t-shirt cult craze to establishing perennial popularity among three generations of sun and fun-loving fans. The Surf Ohio wave extends far beyond state lines, however, having been seen on stage, TV and the silver screen worn by the likes of the Black Keys and the Beach Boys to Arnold Schwarzenegger and James Cameron.
Pacifico Beer was first brewed in 1900 on the Baja Peninsula of Mexico. As the story goes, adventuresome California surfers discovered the pilsner style lager in the 1970s and became Pacifico’s first importers when they loaded up cases in their van to take back up north. Pacifico quickly gained a passionate following among surfers and became a symbol of discovery and the perfect way to celebrate.
Throughout the summer, Pacifico and Surf Ohio will collaborate on a wide array of exclusive co-branded premium, limited-edition, and promotional merchandise and collectibles celebrating the two brands’ shared appreciation for the beach life.
Surf Ohio today also released the official 40th anniversary edition t-shirts at itswww.surfohio.com website. Sporting the iconic Surf Ohio logo on the left front, the back of the shirt features newly created artwork touting the “2018 Olentangy Masters Surfing Classic/Columbus, Ohio,” with versions for Athens, Cleveland, Cincinnati and Dayton also available. Surf Ohio hats, beach towels, wall décor, and stickers are among other items available online and in soon-to-be-announced select retailers statewide.
For more information visit www.surfohio.com and www.discoverpacifico.com
Media Contact:
Ron Kaplan - Surf Ohio LLC Founder/CEO - C: (937) 212-8847 - ron@surfohio.com
Ana Lopez - Pacifico Field Marketing Manager - P: (312) 741-2241 - ana.lopez@cbrands.com